Red Envelope 2023

This red envelope product is a collaborative effort between me and t.hờ., from conceptualization to refinement and printing. The mischievous cat image serves as an illustration throughout the various designs.

This product is a celebration for the traditional Tet holiday, a day of family reunion and an occasion for the Vietnamese people to honor the beautiful cultural traditions passed down by their ancestors. Among these traditions is the custom of “mừng tuổi” or “birthday celebration,” symbolizing wishes for a new year filled with peace, abundance, prosperity, and many other well-wishes we extend to each other.